Moment Maker: Craig Chinn's Philosophy on the Right Ad at the Right Time⏰
Craig Chinn's accidental digital advertising career spans automotive to Microsoft to Samsung to TiVo, evolving with programmatic since the late 90s. He challenges industry cord-cutting bias and believes that assuming positive intent could make the world better.
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🔄 The Company-Hopping Media Maven: From automotive to Microsoft to Samsung to TiVo—Craig's career spans the evolution of programmatic advertising across every major platform.
📺 The Linear vs. CTV Reality Checker: Thinks the industry is too biased toward cord cutting—linear decline is plateauing and consumers actually use both, not as "mutually exclusive things."
🎯 The Right Ad Philosopher: Believes in "the right ad at the right place, the right time" through the media entertainment lens, keeping consumers as the North Star.
🛡️ The Privacy Trust Rebuilder: His hot take? We need to rebuild consumer trust and not let "every single government agency dictate" privacy opt-ins and opt-outs.
💝 The Positive Intent Survivor: Would pick family plus a forager/hunter and mechanic for balance, and believes everyone should "assume positive intent" since we're all main characters.
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