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Moment Maker: Raja Rajamannar's Blueprint for Creating Experiences Money Can't Buy 💳

MasterCard's Raja Rajamannar went from accidental marketer to revolutionary CMO, shifting from storytelling to "story making," where consumers experience the story themselves. He creates passion-point experiences money can't buy.

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🎨 The Accidental Award Winner: Raja "accidentally" became a marketer when he wrote "Is it bad to look good?" during his MBA and won multiple awards.

💳 The Industry Hopper: From cosmetics to paints to Unilever to banking to healthcare—Raja's career spans every major industry before landing at Mastercard.

🎬 The Story Making Revolutionary: Shifted from "storytelling" to "story making"—putting consumers IN the story because people face 5000+ ads daily.

✨ The Passion Point Curator: Creates experiences money can't buy across 10 passion areas—sports, music, movies, arts, travel, and more.

🌱 The Tough Love Vegan: His team calls him a "hard task master," and if he ruled the world, everyone would be vegan.

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